Job Description

Job Description

Are you a strategic sales leader with deep roots in the Canadian grocery landscape? Do you have strong relationships with key decision-makers across major grocery banners in Canada? Do you thrive on building lasting partnerships and driving category growth?

If so, this opportunity with SRP Canada may be the perfect next step in your career.

Driven by our mission to exceed expectations through passion, performance and profitability.

Since our founding as a regional distributor of sunglasses in 1969, SRP has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 60,000+ locations across the U.S. and Canada. With Sales Reps covering all regions of the country, there isn't a retail location we can't service.

Overview

SRP Canada is seeking a trailblazing Director of Key Accounts - Grocery Channel to lead and develop new relationships within the Canadian Grocery Retail Eco-System. This role goes beyond traditional sales leadership. – It is about fostering bold, collaborative partnerships that challenge the status quo and drive sustainable, mutual success for both SRP and our customers.

The ideal candidate is a proven sales leader with established relationships in the Grocery channel and a strong understanding of shopper behavior.

This role embodies the principles of Collaborative Disruption - driving meaningful, insight-based conversations, co-creating value, and leading joint business planning efforts that generate long-term mutual success.

Key Responsibilities

Strategic Account Leadership

• Drive Strategic Growth and Partnerships
• Be a co-creator with customers build trust-based, insight-led relationships with major Canadian grocery retailers focused on general Merchandise, Mobile Electronics, Eyewear and Confection categories.
• Lead customer strategy: Own and execute the customer roadmap, including Product Planning, forecast alignment, pricing strategies, and customer scorecards.
• Drive category growth: Collaborate cross-functionally with Marketing /Product Development Teams and Supply Chain to identify whitespace and deliver category leadership.
• Champion long-term, profitable growth: Drive joint business planning with key accounts to deliver profitable, long-term growth.

Key Account Management

• Take full ownership of the Key Grocery retail customer, managing all aspects of the account, including day-to-day operations, strategic planning, and execution.
• Serve as the primary point of contact, building deep customer relationships and driving mutually beneficial outcomes.
• Lead joint business planning, promotional strategies, and performance tracking to ensure customer and company goals align.

Revenue & Profitability

• Oversee national sales performance, ensuring revenue, margin, and growth targets are met or exceeded.
• Design and execute data-informed strategies across pricing, promotions, forecasting, and category management.
• Provide actionable reporting and marketplace insights that inform broader business decisions.

Negotiation & Relationship Leadership

• Lead high-stakes negotiations in pricing, contracts, and customer programs-ensuring win-win outcomes aligned with our seasonal crop model.
• Serve as a trusted partner to key accounts, cultivating long-term, collaborative relationships rooted in shared success.
• Clearly articulate our value proposition through compelling presentations and proposals that reflect our capabilities and customer-first mindset.

Qualifications:

• Bachelor's degree in business, or related field
• 5+ years of senior sales or account leadership experience within the Canadian grocery retail channel.
• Strong understanding of regional and national grocery banner dynamics
• Existing relationships with senior buyers and decision-makers in grocery general merchandise.
• Proven ability to lead strategic accounts and influence senior key stakeholders

Knowledge And Skills:

• Proven record of disruptive collaboration, partnership and category development
• Strong knowledge of general merchandise categories such as Mobile Electronics, toys, plush and Eyewear
• Experience with category management is preferred.
• Superior verbal and written communication skills
• Data driven mindset, experience with data platforms such as Tableau/ Power BI
• Strong commercial acumen with a passion for building long-term partnerships
• Proven track record in business development
• Comfortable in taking calculated risks
• Excellent interpersonal and negotiation skills
• Confident and driven to bring in new business

Join us, and let’s deliver data-driven retail solutions.

SRP’s mission is to exceed expectations through passion, performance and profitability. It’s an exciting time for our company and if you’re ready to unleash your potential to help fulfil our mission and vision, Apply Today!

SRP is committed to an inclusive and accessible workplace. We welcome all qualified individuals to apply. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

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