Job Description

Mental Health Growth Marketer

Location: Los Angeles, CA (In-person/Hybrid)

Employment Type: Full-time

About Psycle

Psycle Health is a performance marketing agency helping mental health and wellness clinics grow through targeted, compliant, and conversion-focused advertising. We work closely with clinics offering treatments like ketamine therapy, TMS, Spravato, and integrative psychiatric care to drive high-quality leads and improve patient access to life-changing care.

Our clients trust us to manage their digital presence, scale their paid advertising, and improve organic visibility. We're a small but scrappy team, and we’re passionate about mental health, ethical marketing, and results that matter. We’re now looking for someone to take our SEO and Google Ads offerings to the next level.

About the Role

We’re looking for a curious, self-motivated, and strategic SEO & Google Ads Specialist to join our team. This is a high-impact role where you’ll have the opportunity to shape and own SEO and SEM strategy across a portfolio of healthcare clients.

You don’t need to be an expert in everything yet, but you do need to be hungry to learn, have hands-on experience running Google Ads campaigns, and know how to get a website ranked for relevant keywords.

You’ll work closely with our marketing leads to analyze performance, propose and implement improvements, and contribute meaningfully to the growth of our client accounts.

What You'll Do

SEO Strategy & Execution

• Develop and implement SEO strategies that drive organic growth for our healthcare clients
• Conduct keyword research, site audits, backlink analysis, and on-page optimization
• Create and maintain automated SEO performance reports (using tools like SEMrush, Ahrefs, or Google Looker Studio)
• Recommend and implement fixes for technical SEO issues (crawlability, indexing, site speed, mobile usability)
• Stay current with algorithm updates and adjust strategies accordingly
• Support content optimization and metadata best practices
• Collaborate with account leads to pull SEO insights for monthly/quarterly client presentations
• Conduct competitive research to identify ranking gaps and SEO opportunities

Google Ads Campaign Management

• Build and manage search campaigns (with occasional display or video) for lead generation
• Monitor and optimize performance (CPC, CTR, CPL) and improve conversion rates
• Conduct keyword planning, audience targeting, and ad copy testing
• Collaborate with the creative team on landing page creation and strategy
• Report regularly on campaign performance with actionable recommendations

Analytics & Reporting

• Set up and QA tracking (Google Tag Manager, Conversion Events, Goals)
• Analyze campaign data and translate into insights for the team and client
• Collaborate with the team to build dashboards and performance summaries for internal and client reporting

What We're Looking For

Experience

• 1–3 years of hands-on experience with Google Ads and/or SEO (agency or in-house)
• Experience managing lead generation campaigns or ranking websites in competitive niches
• Bonus: familiarity with the healthcare or mental health space

Skills

• Proficiency with Google Ads, Google Analytics (GA4), and Google Search Console
• Familiarity with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.)
• Experience with WordPress and/or Duda is a plus
• Basic understanding of HTML/CSS and website performance optimization
• Strong research, reporting, and documentation skills

Traits

• Hungry to learn and take ownership
• Collaborative and open to feedback
• Curious and proactive—always thinking of how to make things better
• Comfortable working independently and managing your time
• A strategic thinker who understands both the big picture and the technical details

Nice-to-Haves

• Google Ads or Analytics certification
• Local SEO experience (especially for multi-location businesses)
• Familiarity with HIPAA compliance in marketing
• Experience with Looker Studios, Metabase or other data platforms 
• Experience with Meta (Facebook/Instagram) Ads-understanding both platforms is a plus



What We Offer

• A flexible and supportive work environment
• Growth potential within the agency
• Opportunities to own initiatives and shape client success



A mission-driven team passionate about mental health

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